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Five Ineffective Strategies Nail Technicians Need to Abandon Today

So many variables affect your success in the salon. Even when things seem to be working, there’s room for improvement. If you find yourself doing any of the following, we recommend that you stop. These are the 5 most ineffective strategies you need to abandon today. 1. Seeking business advice from other nail professionals. Not all advice is good, and …

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Communication Boundaries: Defend Your Off-time from Demanding Clients

“I get phone calls, text messages and emails from clients at the most inconvenient times, like the middle of the night. What are clients thinking?” Before “The Age of Constant Contact,” when we left our work for the day, we clocked out entirely. Now employers, clients and friends have the unreasonable expectation that we should be available 24/7. Our lives …

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Consistently Spectacular: Make Every Time Like the First Time

Your first appointment with a new client is like a first date, and a blind one at that. It’s understandable that you’d want to make a good first impression, but for your sake, please don’t try so hard. Whether it’s free nail art, a longer massage or extras that belong in a higher-priced service, these unwarranted perks may be your …

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Not Today, Satan: How to Politely Refuse a Service

Access to our salon businesses and services is not a consumer right; we salon owners and service providers can choose our clients and should exercise our right to refuse service judiciously. As much as we try to accommodate client requests, there are many circumstances in which we might refuse service in the best interests of our businesses, like when a …

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Salon Math

“How much money will my salon make? What will my profit margin be?” If we had a dollar for every time someone asked us this question, we would have enough money to pay each of them not to ask us this question ever again. If we could predict your future, how much more would our advice be worth? We can’t even …

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Nail Tech or Bounty Hunter?

“My nail enhancement clients don’t seem to understand that they have to return for maintenance every two weeks. How should I deal with this? Should I be tracking them down?” Love this question! Here’s my approach, which eliminates this problem completely: 1. Don’t fill/repair the work of other nail professionals/salons. (It’s not your job to perfect the crap work/products of …

Facebook: “How do I get more ‘Likes’ on my Page?”

“My Facebook business page does not have a lot of likes. I’m disappointed that my friends and family haven’t yet, despite my requests. How do I get more likes?” Hey, Tina. I know you’re really savvy about reaching your audience through social media, so what do you think when beauty professionals complain about not having more Facebook likes for their business …