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Five Ineffective Strategies Nail Technicians Need to Abandon Today

So many variables affect your success in the salon. Even when things seem to be working, there’s room for improvement. If you find yourself doing any of the following, we recommend that you stop. These are the 5 most ineffective strategies you need to abandon today. 1. Seeking business advice from other nail professionals. Not all advice is good, and …

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Bully for You: Sometimes the Truth Hurts

As beauty professionals who call attention to shady practices and objectionable marketing, we’re accustomed to being labeled “bullies” and criticized for “bringing negativity” and failing to “uplift” others. We respectfully disagree. There are some important distinctions between what constitutes “bullying” and what we do when asking valid questions, doing our research and sharing information about: the evidence of marketing claims …

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Beauty Showmanship: How to Spot Education Frauds

A new year, a new season of beauty shows competing for your attendance. While exhibitors and product sales may be the main draw, show organizers would like to convince you that education is just as important. That would be true if all the education at beauty shows were legitimate, but it’s not. Much of it is a fraud intended to …

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The Golden Age of Nail Salons

It’s been months since we published a Nail Tech Reality Check. Does that mean that problems in our industry no longer exist, or that we no longer care? It’s not that the problems no longer exist; it’s that they continue to be perpetuated by people who should know better. It’s not that we don’t care; it’s that we grow weary …

Bad Advice

“Why do individuals in various online professional groups feel qualified to dole out advice, especially when it’s wrong?” Tina, you know what they say, “Opinions are like ______; everyone has one.” We see this everywhere and do our best to correct the perpetuation of bad information when we can, but it’s impossible to put a stop to it all. Who …