1.4 Consistently Spectacular: Make Every Time Like the First Time

Your first appointment with a new client is like a first date, and a blind one at that. It’s understandable that you’d want to make a good first impression, but for your sake, please don’t try so hard. Whether it’s free nail art, a longer massage or extras that belong in a higher-priced service, these unwarranted perks may be your generous way of welcoming someone new. However, be careful not to overperform lest your new client expect those extras for nothing. This sets a bad precedent and the client will likely be disappointed later when you don’t treat them like that first time during every subsequent visit.

Whether this new client becomes a loyal and valued client depends entirely on your ability to maintain, or better yet, improve upon the quality of service you provided during that first appointment.

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