1.1 Beauty Showmanship: How to Spot Education Frauds

A new year, a new season of beauty shows competing for your attendance. While exhibitors and product sales may be the main draw, show organizers would like to convince you that education is just as important. That would be true if all the education at beauty shows were legitimate, but it’s not. Much of it is a fraud intended to mislead you. Fraud may seem a strong word, but we find it an appropriate one. Let’s talk about why…

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