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April 2018

Know Your Numbers: Simple Math for Nail Professionals

April 28 @ 1:00 pm - 2:30 pm
McCormick Place, 301 S King Dr.
Chicago, IL 60616 United States
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Math may not be your favorite subject, but you cannot succeed as a nail salon owner or booth renter without it. From product costs and service pricing to compensation and taxes, your numbers are even more important than your artistry, technical skills or customer service. 
• Learn how to calculate the numbers that have the greatest impact on your success. 
• Translate your numbers into actionable strategies.
 • Adjust your expectations and adapt to the realities of your business.

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Know Your Rights as a Salon Professional

April 29 @ 3:30 pm - 5:00 pm
McCormick Place, 301 S King Dr.
Chicago, IL 60616 United States
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Did you leave beauty school with more questions than answers? Prepare yourself to enter the salon workforce with this crash course in professional etiquette, salon compensation and much more. • Understand your rights as employees or booth renters. • Learn how to avoid abusive and unethical owners. • Negotiate a fair and legal arrangement with confidence.

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June 2018

Microsalon Ownership 101

June 2 @ 1:00 pm - 2:15 pm
Orange County Convention Center, 9800 International Drive
Orlando, FL 32819 United States
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Solo salon ownership requires just as much planning, research and organization as traditional salon ownership. Discover what you need to know before you leap into entrepreneurship: • Create a comprehensive business plan. • Establish service protocols and pricing. • Write effective salon policies.

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Reputation is Everything: Branding Yourself through Social Media

June 4 @ 12:30 pm - 1:45 pm
Orange County Convention Center, 9800 International Drive
Orlando, FL 32819 United States
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Managing your online reputation may not be a priority, but it should be for every salon professional and business owner. Utilize the tools you need to market your business online, impress potential clients and connect with existing ones. • Prioritize the most productive ways to spend your time online. • Communicate your content and opinions in an effective and appealing manner. • Respond to online reviews with professionalism and grace.

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