2

Communication Boundaries: Defend Your Off-time from Demanding Clients

“I get phone calls, text messages and emails from clients at the most inconvenient times, like the middle of the night. What are clients thinking?” Before “The Age of Constant Contact,” when we left our work for the day, we clocked out entirely. Now employers, clients and friends have the unreasonable expectation that we should be available 24/7. Our lives …

1

Consistently Spectacular: Make Every Time Like the First Time

Your first appointment with a new client is like a first date, and a blind one at that. It’s understandable that you’d want to make a good first impression, but for your sake, please don’t try so hard. Whether it’s free nail art, a longer massage or extras that belong in a higher-priced service, these unwarranted perks may be your …

2

Bully for You: Sometimes the Truth Hurts

As beauty professionals who call attention to shady practices and objectionable marketing, we’re accustomed to being labeled “bullies” and criticized for “bringing negativity” and failing to “uplift” others. We respectfully disagree. There are some important distinctions between what constitutes “bullying” and what we do when asking valid questions, doing our research and sharing information about: the evidence of marketing claims …

1

The Proliferation of “Education”

  Another day, another unwanted Facebook group addition by a nail “friend.”   Aside from being annoying and presumptuous, forcefully adding people to your not-so-revolutionary new group is downright rude. We’re seeing an influx of technicians who are attempting to assume roles as educators and mentors. While these are great aspirations to have, many of these wannabe experts are lacking …

1

Nail Tech or Bounty Hunter?

“My nail enhancement clients don’t seem to understand that they have to return for maintenance every two weeks. How should I deal with this? Should I be tracking them down?” Love this question! Here’s my approach, which eliminates this problem completely: 1. Don’t fill/repair the work of other nail professionals/salons. (It’s not your job to perfect the crap work/products of …

Facebook: “How do I get more ‘Likes’ on my Page?”

“My Facebook business page does not have a lot of likes. I’m disappointed that my friends and family haven’t yet, despite my requests. How do I get more likes?” Hey, Tina. I know you’re really savvy about reaching your audience through social media, so what do you think when beauty professionals complain about not having more Facebook likes for their business …